Film
A cover film, cut for the phone.
We cut your estate's own film into a vertical cover for The Luxury Bali app — the first frame a guest sees when they open it.
Ocean Palm: 21 seconds, from the estate's film.
Estate marketing · The Luxury BaliOnly the marketing.
Done properly.
For private estates in Bali that already run beautifully — their own team, their own standards, their own channel manager — and want the right guests to find them. We do the marketing, and only the marketing: film, photography, placement, the Journal, search and a reservations desk.
Only need a listing? Marketed by The Luxury Bali is where to start.
Ocean Palm Estate · Pererenan
The idea
Most estates are not short of beauty. They are short of the right guest.
The Luxury Bali has kept a short list of Bali's private houses since 2013, read by guests who compare five estates and book the better one. Estate marketing puts one house at the front of that list and keeps it there.
It is the work we did for Ocean Palm Estate in Pererenan: a film cut for the phone, a gallery rebuilt from the originals, a place on our homepage, a field note in the Journal, search written for the house, and a desk that answers every enquiry. The estate is run by its own management, exactly as before. We market it.
Who it is for
Estates that are ready, and want to be found.
You have a team.
A manager and staff who run the house to a standard you are proud of. We never step between them and the estate.
You have a calendar.
A channel manager, or a calendar feed and a rate plan. We work from yours, so the guest sees what you would quote.
You want the right guests.
Not more listings: the guest who books a house like yours, reached where they plan their stay.
Would rather hand over the house entirely? Lead Luxury Management runs estates, and we keep marketing them. Only need a listing and our desk? See Marketed by The Luxury Bali.
The programme
Six pieces of work, around one house.
Each is something Ocean Palm Estate has today, not a promise on a slide.
Photography
A gallery rebuilt at full resolution.
We gather your best originals, retire the soft copies, host them on our own media and lead with the photograph that sells the house.
Ocean Palm: 47 photographs, the pool as the cover.
Placement
On the homepage, with its privileges.
A featured-estate block on our homepage and the app's home, carrying the estate's facts, its live rate and the privileges it offers guests.
Ocean Palm: featured on both, with four local privileges.
The Journal
A field note, and the area around it.
A written piece on the house and its neighbourhood, linked from the area guides where guests plan their week.
Ocean Palm: the field note, on the Pererenan and Canggu guides.
Search
Named correctly, found by name.
Title, description, answers to guests' questions and structured data written for the estate, and sent to search engines the day it goes live.
Ocean Palm: an estate, called an estate, everywhere.
Rates & the desk
Your channel manager, our reservations desk.
Rates from your rate plan, availability from your calendar. Our desk answers every enquiry, sends the proposal and the invoice, and records which placement brought which guest.
Ocean Palm: rates from Aetheria OS, its channel manager.
In practice
Ocean Palm Estate, Pererenan.
Run by its own management, marketed by The Luxury Bali. What went live in September 2026:
- FilmFirst slide on the cover of The Luxury Bali app.
- PlacementThe featured estate on our homepage and the app's home, with its guest privileges.
- JournalA field note on the estate, and its story on the Pererenan and Canggu guides.
- Gallery47 photographs at full resolution, the pool as the cover.
- RatesTaken from the estate's channel manager, so our price is the estate's price.
- SearchIts own title, description and questions, and the estate named as an estate.
How it begins
From a walk-through to the cover.
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01
A walk-through
We walk the estate with you and your manager, and read the house: what it does best, who it is for, what is holding it back.
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02
The build
We cut the film, rebuild the gallery, write the page and the field note, and connect your calendar and rate plan. You approve each before it is public.
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03
The launch
The featured placement goes live, the page goes to search engines, and every campaign link carries its tracking to the enquiry.
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04
The desk
Every enquiry comes to our reservations desk; every confirmed stay lands in your calendar — and we can tell you which placement brought each guest.
What stays yours
We market the estate. You keep it.
The house and the team.
Operations stay with your management. Our desk handles the guest before arrival; your manager stays the contact on the ground.
The rates.
You set them. We publish your plan, and tell you honestly where it sits against comparable houses.
The calendar.
Your channel manager stays the source. A booking taken anywhere closes the dates with us too.
Your privacy.
Guests deal with our desk. They never see the owner's details.
Questions owners ask
Before you write to us.
How is this different from listing my villa with you?
A listing puts your house in our collection with our reservations desk behind it. Estate marketing adds the work that makes one house stand out: a cover film, a rebuilt gallery, homepage placement, a Journal feature and search written for the estate. Both run through the same desk — see Marketed by The Luxury Bali for the listing.
Do I keep my channel manager?
Yes. We read availability from your calendar feed and take rates from your channel manager's rate plan, so the guest sees what you would quote. Ocean Palm Estate runs on Aetheria OS; other systems connect through their calendar feed and rate plan.
Who talks to the guest?
Our reservations desk handles the enquiry, the proposal, the invoice and the payment. Your manager stays the contact on the ground. Guests never see the owner's details.
Who sets the rates?
You do. We publish your rate plan and tell you honestly where it sits against comparable houses.
What does it cost?
Terms are agreed in writing for each estate before anything goes live. You see the film cut, the gallery and the page before they are public.
Can you market an estate outside Bali?
The Luxury Bali markets estates across Indonesia: Bali, Lombok, Sumba and the islands beyond. Outside Indonesia, our sister brand The Luxury Leisure does.
Estate enquiry
Tell us about the estate.
A short note is enough to start. We read every one ourselves and come back with a written view of what the estate could do — and what we would do first.